I went over the best dev websites so you don't have to! Here are my 5 takeaways from Snyk, Datadog, GitHub, Twilio, and Stripe:
Marketing to software developers can be challenging. They are smart, savvy, and skeptical of traditional marketing tactics. But with the right approach, you can reach them and build relationships that lead to conversions.
๐ฆ๐ต๐ผ๐, ๐ฑ๐ผ๐ป'๐ ๐๐ฒ๐น๐น. Developers want to see your product in action. Don't just tell them how great it is. Make it easy for them to try it out for themselves. Snyk provides a free trial of its security scanning platform so developers can see how it works before they commit. Minimal friction, minimal time to value.
๐ก๐ผ, ๐ ๐ฟ๐ฒ๐ฝ๐ฒ๐ฎ๐, ๐ก๐ข ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ณ๐น๐๐ณ๐ณ. Developers want to know the technical details of your product and scroll down all the rest of your carefully worded copy. Be straightforward about the main value you offer and how it compares to other products on the market. Datadog does this exceptionally well with detailed documentation on its monitoring and observability features, as well as comparisons to other monitoring tools.
๐๐ฒ ๐ด๐ฒ๐ป๐๐ถ๐ป๐ฒ๐น๐ ๐ต๐ฒ๐น๐ฝ๐ณ๐๐น. Developers want to work with companies that are invested in their success. Provide them with the resources they need to be successful, such as comprehensive documentation, tutorials, and sample code. Take a look at how GitHub built its help center, with a wide range of articles and tutorials on how to use their platform.
๐๐ฒ ๐ฑ๐ถ๐ฟ๐ฒ๐ฐ๐ ๐ฎ๐ป๐ฑ ๐ฐ๐ผ๐ป๐ฐ๐ถ๐๐ฒ. Get to the point quickly and avoid using jargon. Take a look at Stripe's marketing for example. Their copy is clear, concise, and to the point. It focuses on the benefits of using Stripe to accept online payments and that's that.
๐๐ป๐๐ฒ๐๐ ๐ถ๐ป ๐๐ต๐ฒ ๐ฑ๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐ฒ๐ฟ, ๐ป๐ผ๐ ๐ป๐ฒ๐ฐ๐ฒ๐๐๐ฎ๐ฟ๐ถ๐น๐ ๐๐ต๐ฒ ๐ฐ๐ผ๐บ๐ฝ๐ฎ๐ป๐. When a developer loves your tool, sheโll take it everywhere she goes. Thatโs a lot of advocacy. Plus, many developers are passionate about their work and love working on side projects. Provide them with technical examples and inspiration. Take a look at Twilioโs variety of resources for developers to build communications APIs into their applications, including tutorials, blog posts, and sample code.
These companies have invested billions to find how to get marketing to developers right. Learn from their success and you will be on your way to building a strong community of developer advocates. Thatโs how you build an empire ๐ช
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๐๐๐๐ ๐ญ๐ก๐ ๐๐๐ฌ๐ญ ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐ฉ๐ฅ๐๐ง ๐ข๐ง ๐ญ๐ก๐ ๐ก๐ข๐ฌ๐ญ๐จ๐ซ๐ฒ ๐จ๐ ๐ญ๐ก๐ ๐ฎ๐ง๐ข๐ฏ๐๐ซ๐ฌ๐? Hit me up ๐ bit.ly/goempirenow
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