How to build an Empire

'I don't have time to learn another AI tool' - Every founder ever. Here's the cheat code: 6 pre-built prompt libraries that work right...

As a marketing consultant, it really pains me to see it: startups neglecting the powerful impact of microcopy. Those tiny bits of text on...

It's that time of year again, where lights twinkle, gifts are purchased, and we take a step back as founders to refine our marketing...

After 15+ years doing this, I’ve seen founders make certain mistakes repeatedly when laying their marketing foundations. Here are the...

I went over the best dev websites so you don't have to! Here are my 5 takeaways from Snyk, Datadog, GitHub, Twilio, and Stripe: Marketing...

This post isn't about one of my client ventures but rather an experience with a startup that's been determined to test my loyalty 🤨 This...

Last week, as I was perusing the supermarket for groceries (my favorite London marketing activity), something made screech into a halt. A...

The news is out! My beloved Rookout has been acquired by Dynatrace, and I'm so proud to have been part of the journey 💜 Here are a...

Did you know B2B buyers have their own Maslow's Pyramid? They are more complex than you think. They don't just care about the lowest...

1. Not having a marketing plan. define your target audience, set goals, and develop strategies to reach them. Without a marketing plan,...

Let’s talk about Google Analytics 4. No matter what stage your startup is in, it will most probably be the center of your data-driven...

Last week's post generated a ton of questions about SEO. Specifically, people wanted to know how to avoid generic content and still use...

Yes, AI is great. It really feels like magic. Now that we have that out of the way, let’s get something straight: * Everyone is using it....

Seeking accelerated growth and a loyal user base? Look no further than Community-Led Growth. Here's why it should be on top of your...

In a world of endless distractions, how do you craft compelling messages that cut through the noise, engage your audience, and drive...

Unlock the secret to effective engagement: are you reaching the right audience? Ask yourself these critical questions to optimize your...