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How to build an Empire

Cracking the Code: 5 Marketing Lessons from Top Dev Websites
I went over the best dev websites so you don't have to! Here are my 5 takeaways from Snyk, Datadog, GitHub, Twilio, and Stripe: Marketing...
Oct 3, 20232 min read
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Rookout Acquired by Dynatrace: 4 Principles That Led Rookout to the Top
The news is out! My beloved Rookout has been acquired by Dynatrace, and I'm so proud to have been part of the journey 💜 Here are a...
Aug 1, 20232 min read
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10 #MarketingFails That Kill B2B Startups in their First Year
1. Not having a marketing plan. define your target audience, set goals, and develop strategies to reach them. Without a marketing plan,...
Jul 9, 20232 min read
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Google Analytics 4: Here’s What You Need to Know
Let’s talk about Google Analytics 4. No matter what stage your startup is in, it will most probably be the center of your data-driven...
Jul 2, 20232 min read
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Mastering SEO with AI: How to Write Engaging Content That Google Loves
Last week's post generated a ton of questions about SEO. Specifically, people wanted to know how to avoid generic content and still use...
Jun 25, 20232 min read
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Well, that’s embarrassing… What NOT to do with AI tools
Yes, AI is great. It really feels like magic. Now that we have that out of the way, let’s get something straight: * Everyone is using it....
Jun 18, 20232 min read
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Why Every Founder Should Embrace Community-Led Growth 💪🌱
Seeking accelerated growth and a loyal user base? Look no further than Community-Led Growth. Here's why it should be on top of your...
May 28, 20231 min read
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The surefire formula to convert your users
In a world of endless distractions, how do you craft compelling messages that cut through the noise, engage your audience, and drive...
May 24, 20232 min read
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Unlock the secret to effective engagement
Unlock the secret to effective engagement: are you reaching the right audience? Ask yourself these critical questions to optimize your...
May 14, 20231 min read
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