How to build an Empire

'I don't have time to learn another AI tool' - Every founder ever. Here's the cheat code: 6 pre-built prompt libraries that work right...

Does anyone even read the intro? Or do they all just skim straight to the names and practicalities? Well, just in case someone is reading...

I attended a founders' event last week where I saw a pitch go from fantastic to flop in minutes. The founder nailed his deck - crisp,...

It's that time of year again, where lights twinkle, gifts are purchased, and we take a step back as founders to refine our marketing...

An alarming 68% of startups fail due to no market need. Sobering, but often avoidable simply by talking to customers first. Early...

After 15+ years doing this, I’ve seen founders make certain mistakes repeatedly when laying their marketing foundations. Here are the...

I went over the best dev websites so you don't have to! Here are my 5 takeaways from Snyk, Datadog, GitHub, Twilio, and Stripe: Marketing...

This post isn't about one of my client ventures but rather an experience with a startup that's been determined to test my loyalty 🤨 This...

Last week, as I was perusing the supermarket for groceries (my favorite London marketing activity), something made screech into a halt. A...

Last week I was invited to the Global Blockchain Congress in London. I went there thinking — “isn’t it kind of circling the drain at this...

Did you know B2B buyers have their own Maslow's Pyramid? They are more complex than you think. They don't just care about the lowest...

1. Not having a marketing plan. define your target audience, set goals, and develop strategies to reach them. Without a marketing plan,...