How to build an Empire

2024 has proved to be a defining year for startups, with generative AI stealing the spotlight and sustainability taking centre stage in...

'I don't have time to learn another AI tool' - Every founder ever. Here's the cheat code: 6 pre-built prompt libraries that work right...

As a marketing veteran, I've seen some shady tactics, but the car rental industry takes the cake. Their customer experience is a...

As a marketing consultant, it really pains me to see it: startups neglecting the powerful impact of microcopy. Those tiny bits of text on...

Does anyone even read the intro? Or do they all just skim straight to the names and practicalities? Well, just in case someone is reading...

I attended a founders' event last week where I saw a pitch go from fantastic to flop in minutes. The founder nailed his deck - crisp,...

Retention is emerging as the new shiny object for startups in 2024. Acquisition and growth hacking are so 2010s. 😝 Startup leaders are...

It's that time of year again, where lights twinkle, gifts are purchased, and we take a step back as founders to refine our marketing...