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How to build an Empire
May 14, 20232 min read
5 startup marketing myths and why they're utterly wrong
I hear so many myths about startup marketing from my clients - mostly new startup founders - that I decided it’s time to talk about the ...
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May 14, 20232 min read
4 tips I wish I knew before going on my Midjourney
I’ve been working a lot with Midjourney lately. Here are four tips that make all the difference, which I really wish I knew before...
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May 14, 20231 min read
Are you struggling to convert visitors into customers? Your landing page copy may be the culprit.
Are you struggling to convert visitors into customers? Your landing page copy may be the culprit. Here are five expert tips to help you...
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May 14, 20231 min read
The most important metric you're not following
What if there was a metric that could tell you how likely your startup is to go viral? Well, it exists, and it's called the viral...
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May 14, 20231 min read
What will your marketing department look like in a year or two?
Spoiler: the same as everyone else's. GPT4 prompt lists have been flying around in every feed on the planet. What does that mean? It ...
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May 14, 20231 min read
The best piece of advice on outsourcing. No frills, no bs.
Here's the best piece of advice on outsourcing on Upwork, Fiverr and the like. No frills, no bs. When you search for a freelancer to get...
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May 14, 20231 min read
5 steps to your perfect marketing persona
Have you heard of marketing personas? 🤔 It's a fictional representation of your ideal customer, based on real data about your target...
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May 14, 20232 min read
3 lessons I learned from startup marketing through 3 recessions
These are weird times. On the one hand, hugely promising new technology sprouting everywhere, and on the other hand - a global recession...
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