These are weird times. On the one hand, hugely promising new technology sprouting everywhere, and on the other hand - a global recession and tons of uncertainty in the air.
But we've seen it before.
We've gone through it during COVID pandemic
We've gone through it in the subprime crisis
And with a few months of recession behind us, we found what keeps our marketing alive and kicking, without putting any financial and operational strain on our startup.
Here's how.
Step 1 - go through the budget and cut the top expense (in % share of the overall budget). 6-figure expenses will not provide positive ROI in a recession.
Step 2 - products and services that provide value daily or weekly are worth the expense. Ditch the ones you use/provide value once a quarter. If we compare them based on cumulative results, you'll find a huge gap.
Step 3 - outsource everything you possibly can. An expensive CMO can be easily covered by a CMO as a Service, who can build a strategy and manage a work plan on a part time basis; keep the less expensive team to execute. Hubspot configurations can be done once a week on an hourly basis by an expert. Design can be done by the new generation of generative AI artists, and the list goes on. As a bonus - when it comes to bare execution - with all the laying off that's been going on you'd actually be doing external service providers a huge solid.
Is it perfect? no
Will it keep your marketing on course and continue to develop your startup? yes
Keep your mind flexible, adaptive and sharp. This is true for any startup, during good times and bad. That's how you build an empire 💪
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