How to build an Empire

There's an odd thing I found since moving to London. While smaller businesses do amazing brand work, the larger ones display...

𝗬𝗼𝘂’𝗿𝗲 𝗸𝗶𝗹𝗹𝗶𝗻𝗴 𝗶𝘁. 𝗡𝗼 𝗿𝗲𝗮𝗹𝗹𝘆 - 𝘆𝗼𝘂’𝗿𝗲 𝗸𝗶𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗖𝗥𝗢. I see it over and over again - CRO...

People keep asking me why I always say that you need to start marketing from the very first line of code. "We don't need it yet, we're...

The news is out! My beloved Rookout has been acquired by Dynatrace, and I'm so proud to have been part of the journey 💜 Here are a...

Last week I was invited to the Global Blockchain Congress in London. I went there thinking — “isn’t it kind of circling the drain at this...

Did you know B2B buyers have their own Maslow's Pyramid? They are more complex than you think. They don't just care about the lowest...

1. Not having a marketing plan. define your target audience, set goals, and develop strategies to reach them. Without a marketing plan,...

Let’s talk about Google Analytics 4. No matter what stage your startup is in, it will most probably be the center of your data-driven...