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5 CRO Mistakes That Are Killing Your Website

๐—ฌ๐—ผ๐˜‚โ€™๐—ฟ๐—ฒ ๐—ธ๐—ถ๐—น๐—น๐—ถ๐—ป๐—ด ๐—ถ๐˜. ๐—ก๐—ผ ๐—ฟ๐—ฒ๐—ฎ๐—น๐—น๐˜† - ๐˜†๐—ผ๐˜‚โ€™๐—ฟ๐—ฒ ๐—ธ๐—ถ๐—น๐—น๐—ถ๐—ป๐—ด ๐˜†๐—ผ๐˜‚๐—ฟ ๐—–๐—ฅ๐—ข. I see it over and over again - CRO fails that are easy to fix as much as they're sad to see. Here are 5 top mistakes that are killing your website's conversion rate:


๐—ฌ๐—ผ๐˜‚ ๐—ฑ๐—ถ๐—ฑ๐—ป'๐˜ ๐˜€๐—ฒ๐˜ ๐˜‚๐—ฝ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฐ๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ถ๐—ผ๐—ป ๐˜๐—ฟ๐—ฎ๐—ฐ๐—ธ๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ป๐—ฑ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐—ฎ๐˜€๐—ฒ๐—น๐—ถ๐—ป๐—ฒ. You can't just count conversions and call it a day. You need to understand who is landing on your site, what types of actions they take, and where they drop off in the conversion funnel. This information will help you identify areas where you can improve your CRO.


Pro tip: Use a tool like Google Analytics to track your website traffic and conversions. This will give you a clear understanding of how your website is performing and where you can make improvements.


๐—ฌ๐—ผ๐˜‚'๐—ฟ๐—ฒ ๐—ด๐—ผ๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ ๐—ฎ ๐˜๐—ผ๐—ป ๐—ผ๐—ณ ๐˜๐—ฟ๐—ฎ๐—ณ๐—ณ๐—ถ๐—ฐ, ๐—ฏ๐˜‚๐˜ ๐—ป๐—ผ๐˜ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ถ๐—ด๐—ต๐˜ ๐—ฎ๐˜‚๐—ฑ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ. Focus on targeting the right people who are interested in what you have to offer. Anything else is junk that will waste your resources.


Pro tip: Use keyword research to find out what terms your target audience is searching for. Then, use these terms in your website content and marketing campaigns to attract the right people to your site.


๐—ฌ๐—ผ๐˜‚๐—ฟ ๐˜„๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ ๐—ถ๐˜€ ๐—ป๐—ผ๐˜ ๐—ถ๐—ป ๐—ด๐—ผ๐—ผ๐—ฑ ๐˜€๐—ต๐—ฎ๐—ฝ๐—ฒ. Make sure your website is free of broken links, errors, and pages without a call to action. You can test these using a variety of tools.


Pro tip: Use a website checker tool to scan your website for errors. Then, fix any issues that are found.


๐—ฌ๐—ผ๐˜‚'๐—ฟ๐—ฒ ๐—ป๐—ผ๐˜ ๐˜‚๐˜€๐—ถ๐—ป๐—ด ๐—”/๐—• ๐˜๐—ฒ๐˜€๐˜๐—ถ๐—ป๐—ด. By testing different versions of your website, you can see what works best and make changes that will boost your conversion rate.


Pro tip: Use a tool like Google Optimize to run A/B tests on your website. This will help you determine which changes are most effective in improving your conversion rate.


Pro tip: Use a tool like HubSpot to personalize your website for each visitor. This will help you create a more relevant and engaging experience for your website visitors.


๐—ฌ๐—ผ๐˜‚๐—ฟ ๐˜„๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ ๐—ถ๐˜€ ๐—ป๐—ผ๐˜ ๐—ฝ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐—น๐—ถ๐˜‡๐—ฒ๐—ฑ. Personalizing your website for each visitor can help you increase their engagement and conversion rate. This can be done by using retargeting, dynamic content, or behavioral targeting.


Youโ€™ve worked so hard on your website. Donโ€™t stop there. Optimize, iterate, and monitor so it performs as you intended it to. Thatโ€™s how you build an empire ๐Ÿ’ช





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