How to build an Empire

An alarming 68% of startups fail due to no market need. Sobering, but often avoidable simply by talking to customers first. Early...

After 15+ years doing this, I’ve seen founders make certain mistakes repeatedly when laying their marketing foundations. Here are the...

In part 1, we spoke about an ad for an insurance company's product, which uses cryptic copy and an ominous visual. Let’s take a look at...

Some ads are so bad that you just can't tear your eyes away from them. In fact, they can serve as valuable teaching opportunities. Just...

It’s a little difficult to just write my weekly marketing tip with everything that’s been going on. All I have is crisis on my mind. So...

I went over the best dev websites so you don't have to! Here are my 5 takeaways from Snyk, Datadog, GitHub, Twilio, and Stripe: Marketing...

This post isn't about one of my client ventures but rather an experience with a startup that's been determined to test my loyalty 🤨 This...

Last week, as I was perusing the supermarket for groceries (my favorite London marketing activity), something made screech into a halt. A...