𝗙𝗿𝗼𝗺 𝗖𝗿𝘆𝗽𝘁𝗶𝗰 𝘁𝗼 𝗖𝗿𝘆𝘀𝘁𝗮𝗹 𝗖𝗹𝗲𝗮𝗿 (𝗣𝗮𝗿𝘁 𝟮): 𝗠𝗼𝗻𝘇𝗼' 𝗮𝗱𝘀

In part 1, we spoke about an ad for an insurance company's product, which uses cryptic copy and an ominous visual.

Let’s take a look at the opposite case - a bank by the name of Monzo, an online-only bank that lets you manage your accounts and money through a slick mobile app.

But there is more to Monzo than first appears. I appreciate how their advertisements try to understand the mindset of customers. "I want a bank I can talk to anytime," states one poster quote. And Monzo replies, "We are here 24/7."

It's a super clear value prop - this is a bank that actually listens. 100% empathy. None of that stodgy, inaccessible banking stuff.

Their vibe is all about those calm, dreamy visuals paired with simple, straightforward messages. Definitely trying to appeal to the millennial/Gen Z crowd who are all about that fintech life. No scary red volcanoes or aggressive sales tactics here.

Monzo nails it on:

* Researching and listening to exactly what customers want

* Crafting a solid, communicative value proposition

* Standing out from traditional banks with a relaxed, youthful aesthetic

Crystal clear, memorable, and relatable. That’s how you build an empire 💪

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𝐍𝐞𝐞𝐝 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐥𝐚𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐡𝐢𝐬𝐭𝐨𝐫𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐮𝐧𝐢𝐯𝐞𝐫𝐬𝐞? Hit me up 📆 bit.ly/goempirenow

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