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How to build an Empire

From Hero to Zero: How I Saw a Pitch Go Down in Flames

From Hero to Zero: How I Saw a Pitch Go Down in Flames

From Hero to Zero: How I Saw a Pitch Go Down in Flames

I attended a founders' event last week where I saw a pitch go from fantastic to flop in minutes. The founder nailed his deck - crisp,...

Feb 12, 20242 min read

From Buzz to Blitz: Reforging Goals for Growth

From Buzz to Blitz: Reforging Goals for Growth

From Buzz to Blitz: Reforging Goals for Growth

It's that time of year again, where lights twinkle, gifts are purchased, and we take a step back as founders to refine our marketing...

Dec 19, 20231 min read

From Zero to Hero: How Conversations with Customers Can Save Your Startup

From Zero to Hero: How Conversations with Customers Can Save Your Startup

From Zero to Hero: How Conversations with Customers Can Save Your Startup

An alarming 68% of startups fail due to no market need. Sobering, but often avoidable simply by talking to customers first. Early...

Nov 21, 20231 min read

Rookout Acquired by Dynatrace: 4 Principles That Led Rookout to the Top

Rookout Acquired by Dynatrace: 4 Principles That Led Rookout to the Top

Rookout Acquired by Dynatrace: 4 Principles That Led Rookout to the Top

The news is out! My beloved Rookout has been acquired by Dynatrace, and I'm so proud to have been part of the journey 💜 Here are a...

Aug 1, 20232 min read

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