Retention Revolution: Why Chasing Users is So 2010s (and How to Win with Loyalty)

Retention is emerging as the new shiny object for startups in 2024. Acquisition and growth hacking are so 2010s. 😝

Startup leaders are making retention a priority early on - here's why:

🌟 Retention drives growth - Getting new users is great, but keeping them is what really moves the revenue needle. Retention boosts lifetime value.

🌟 It costs less - Investing in retention marketing to existing users costs way less than constantly acquiring new ones. Be efficient!

🌟 Momentum matters - Keeping that flywheel spinning with engaged users creates momentum that makes growth compound faster over time.

🌟 Word of mouth - Loyal, satisfied users become advocates that organically attract new users through referrals and social word-of-mouth. Marketing heaven!

🌟 Data payoff - When you retain users longer, you get more customer data to optimize your product and marketing. Quicker feedback loop!

So being retention-focused from the start can really pay off big time for startups. Just don't neglect acquisition entirely - you need both! As we teach our startup clients, aim for a flywheel effect between the two. That's how you build an empire 💪