top of page

How to build an Empire


5 Rookie Marketing Mistakes Startups Make and How to Avoid Them
After 15+ years doing this, I’ve seen founders make certain mistakes repeatedly when laying their marketing foundations. Here are the...
Nov 14, 20231 min read
0 views
0 comments


How to Lose a (Paying!) Customer in 3 Easy Steps
This post isn't about one of my client ventures but rather an experience with a startup that's been determined to test my loyalty 🤨 This...
Sep 25, 20232 min read
7 views
0 comments


"I'm Here for You": How Kleenex is Making Money - and a Difference
Last week, as I was perusing the supermarket for groceries (my favorite London marketing activity), something made screech into a halt. A...
Sep 11, 20231 min read
1 view
0 comments
bottom of page