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How to build an Empire

5 Rookie Marketing Mistakes Startups Make and How to Avoid Them

5 Rookie Marketing Mistakes Startups Make and How to Avoid Them

5 Rookie Marketing Mistakes Startups Make and How to Avoid Them

After 15+ years doing this, I’ve seen founders make certain mistakes repeatedly when laying their marketing foundations. Here are the...

Nov 14, 20231 min read

"I'm Here for You": How Kleenex is Making Money - and a Difference

"I'm Here for You": How Kleenex is Making Money - and a Difference

"I'm Here for You": How Kleenex is Making Money - and a Difference

Last week, as I was perusing the supermarket for groceries (my favorite London marketing activity), something made screech into a halt. A...

Sep 11, 20231 min read

Why Every Founder Should Embrace Community-Led Growth 💪🌱

Why Every Founder Should Embrace Community-Led Growth 💪🌱

Why Every Founder Should Embrace Community-Led Growth 💪🌱

Seeking accelerated growth and a loyal user base? Look no further than Community-Led Growth. Here's why it should be on top of your...

May 28, 20231 min read

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